We R Interactive is a unique group that sits at the crossover of technology and entertainment. The teams first product, I AM PLAYR fused premium-quality film production, interactive storytelling and traditional gaming mechanics to create a first of it's kind football experience.
Recognised for it's innovation with a prestigious Cannes Lion Gold Award in 2012, over 20 million people have taken on the role of 'Playr' and experienced the unique stories the MUSE AI platform can generate. Three years later it continues to surprise and entertain players as well as generate significant brand awareness for it's flagship partners.
Following on from the success of I AM PLAYR, LYROKE has turned music videos into an entirely new interactive format and continues to generate industry leading per stream revenues. With the support of the major record labels and publishers you can expect Lyroke to soon be a household name.
Now entering the final stages of development, We R Football is the much requested multiplayer and mobile extension of the genre creating work of I AM PLAYR.
We R Interactive prides itself on bringing a blend of technical, creative and commercial innovation to its products and run as a fully virtual studio.