We R Interactive is a unique group that sits at the crossover of technology and entertainment.  The teams first product, I AM PLAYR fused premium-quality film production, interactive storytelling and traditional gaming mechanics to create a first of it's kind football experience.

Recognised for it's innovation with a prestigious Cannes Lion Gold Award in 2012, over 20 million people have taken on the role of 'Playr' and experienced the unique stories the MUSE AI platform can generate.  Three years later it continues to surprise and entertain players as well as generate significant brand awareness for it's flagship partners.

Following on from the success of I AM PLAYR,  LYROKE has turned music videos into an entirely new interactive format and continues to generate industry leading per stream revenues. With the support of the major record labels and publishers you can expect Lyroke to soon be a household name.

Now entering the final stages of development, We R Football is the much requested multiplayer and mobile extension of the genre creating work of I AM PLAYR.

We R Interactive prides itself on bringing a blend of technical, creative and commercial innovation to its products and run as a fully virtual studio.

dave.jpg

David Rose

CEO

Dan Gardener

Social & Marketing Manager

13v1.jpg

Pete Howarth

Senior Developer

lawrence.jpg

Lawrence Day

QA Manager

ismael.png

Ismael Rodriguez

Senior Artist 2D 3D UI

Capture.PNG

Slackbot

Master of Ceremonies

slack_for_ios_upload (1).jpg

Alex Whittaker

CTO

alexp2.jpg

Alex Poolton

Lead Developer

ruben.jpg

Ruben Segura

Content & Systems Designer

george.jpg

George Allen

Senior 3D Artist & Animator

toby.jpg

Toby Clarke

Gameplay and Data Coordinator

anning.jpg

Anning Waring

Junior Developer

slack_for_ios_upload.jpg

Neil Donnell

Development Director

danr.jpg

Daniel Richards

Lead Developer

Duncan Saunders

Senior Developer

tom.jpg

Tom Figg

Senior Unity Developer

scott.jpg

Scott Rankin

Gameplay and Data Technician

portraits by Ismael