Entertaining Social Gaming

We R Interactive blends the best of games, film and TV production to create social games that bring global audiences together around sport and music.

We R Interactives' first game, I AM PLAYR - the first ever online game that lets users play the life of a professional footballer launched officially in October 2011 after a successful beta phase. It fuses live action video, interactive story-telling and first-person perspective 3D game play to create a truly original narrative, where the storyline is dictated by the player's decisions and actions both on and off the pitch.

We R Interactive's story-telling technology lets the game track multiple narratives, allowing innovative brand integrations to flow seamlessly around the core narrative. Initial brand partners to I AM PLAYR include Nike, Red Bull and Alfa Romeo and top football talent featured in the game includes Theo Walcott and Aaron Lennon, amongst others.

Other games We R Interactive is developing which also use this story-telling technology include a music game called I AM STAR; and further sports games in development will be named shortly.

We R Interactive is backed by high-profile figures from music, sport, film, finance and advertising including Elio Leoni Sceti, former CEO EMI Music and former leading City financier and MD of Liverpool FC Christian Purslow. Other shareholders include Eric Fellner, co-founder of Working Title Films, Paul Fitzsimons ex-media sector partner at Apax Partners and Peter Mead, founder of Abbott Mead Vickers BBDO.