Date: 21.06.2012

Posted by: Kirsty

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We R Interactive Announces New Interactive Music Game Lyroke with Universal Music UK as Debut Partner

Deal Will See Universal Music’s Global Talent Featured in Lyroke

We R Interactive has inked a global deal with Universal Music UK which will see top talent from the world’s leading music company featured in its forthcoming interactive music game, Lyroke.  

Lyroke is set to transform the way people consume and interact with music. Scheduled to launch worldwide, Lyroke is the first entertainment property of its kind to combine music videos with an interactive game mechanic. Lyroke will be available initially on Facebook and on www.lyroke.com, before being rolled out across multiple platforms.

We R Interactive will name Universal Music artists featured on Lyroke and further partnerships over the coming weeks.

David Rose CEO of We R Interactive commented, “Digital music consumption continues to boom, yet the way people experience music is still pretty passive. Lyroke creates a new way for anyone to consume and interact with music from the world’s biggest artists.”

Universal Music UK Commercial Director James Healy said, “The rise of social gaming has opened up many opportunities for artists and music. We R Interactive are one of the most exciting and creative companies looking to create novel engagement online - this partnership is a continuation of our strategy to place our repertoire into as many new business areas as possible, and to support new business models.”

*Excludes Greater China and Japan


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