MUSE is an artificial intelligence system that monitors sport data feeds, betting markets, social trends and other data sources. MUSE takes this set of dumb data feeds and converts them into a knowledge base from which it can draw complex insights. These insights are presented in natural language personalised to the application and user requirements. By combining engaging text with context we can drive user interaction. Application of this technology ranges from betting acquisition to new forms of fantasy sports.

Keep reading for samples of the output from the MUSE system.

Chelsea v Arsenal

5th October 2014 14:05

First Half

Welcome to live coverage of the English Barclays Premier League match between Chelsea and Arsenal.

The weather is undecided over the city of London with this encounter taking place at Stamford Bridge.

Chelsea opt to pack the midfield choosing to support their attack from deep (4231), Arsenal do likewise (4141).

Chelsea come into this match following on from a win against Aston Villa a week ago in this competition.

Arsenal's last match in this competition was a draw with Tottenham Hotspur. Their last English Barclays Premier League win was 2 weeks ago when they beat Aston Villa on their visit to Villa Park.

Chelsea have a great record for scoring at home this season, averaging over 2.2 goals per game and the rate has been even better lately after scoring 9 goals in their last 3 matches at this venue. They have a great defensive record at home so far this season, allowing under 0.8 goals per game but the rate has worsened lately after conceding 2 goals in their last 3 matches at Stamford Bridge.

Arsenal have a great record for scoring on the road so far this season, averaging just over 1.7 goals per game and the rate has been even better, having scored 6 goals in their last 3 matches as the visiting side. They have a great defensive record on their travels so far this season, allowing under 1.2 goals per game but the rate has worsened lately after conceding 3 goals in their last 3 matches away from Emirates Stadium.

Our experts say that Chelsea are going to be the definitive winners of this match, the home crowd should be in for a treat.

Today's official is Martin Atkinson.

Insight: Chelsea were favourites at the start of the match but Arsenal have so far kept them quiet.

Insight: Arsenal have seen more of the ball in the attacking third in the last few minutes. They are stepping up their efforts to find a way through in order to strike and take the lead in the match.

20: Chelsea booking, yellow card for Cahill. The defender gets cautioned for a straightforward foul. He will have to watch his step from now on as there's still a long way to go in this match.

22: Arsenal booking, yellow card for Chambers. The defender gets cautioned for a straightforward foul. He will have to watch his step from now on as there's still a long way to go in this match.

24: Chelsea substitution. Cech on for Courtois. José Mourinho is forced into the change due to an injury concern. The outfield player is sacrificed in order to bring on the goalkeeper, it's unfortunate and perhaps not a criticism on his performance so far. The medical staff will need to assess the condition of Courtois before the extent of the injury can be revealed.

2014-11-06 : Apollon Limassol v Borussia Mönchengladbach
Tipster notes: The Borussia Mönchengladbach attacking form suggests that there will see at least 1 goal in this match, with Apollon Limassol coming up against a good defence. The outlook is bright for the visitors.


2014-11-06 : Astra Giurgiu v Celtic
Tipster notes: The defensive and attacking form of these two teams suggests that there will be some goals in this match, at least 1 for each side, with ultimately no one coming out on top. The outlook is for a game full of drama.


2014-11-06 : Dynamo Kyiv v Aalborg BK
Tipster notes: The Dynamo Kyiv attacking form suggests that there will see at least 2 goals in this match, with Aalborg BK not being able to keep up with the pace. The outlook is bright for the hosts.

2014-11-06 : Legia Warsaw v Metalist Kharkiv
Tipster notes: The defensive and attacking form of these two teams suggests that there will be one or two goals in this match, perhaps 1 for each side, with ultimately no one coming out on top. The outlook is for an average match.