Date: 29.05.2012

Posted by: Kirsty

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England Team Captain Steven Gerrard Signs for I AM PLAYR

Gerrard Joined by Carragher, Downing and Henderson in New ‘England Allstars’ Challenges

 I AM PLAYR users can now test their skills against England Captain Steven Gerrard and fellow Premier League talent Jamie Carragher, Stewart Downing and Jordan Henderson in a Challenge Zone set within a new indoor training facility in the game.

In a series of four new challenges I AM PLAYR users can pitch themselves against the all-star soccer line-up striking targets as they move across the training ground wall for the chance to win virtual trophies, which they can then share with their friends and encourage them to beat their score.

At the start of the challenges the football star appears in a piece of video content where he turns to the camera and invites the user to beat his score, and the user is then seamlessly flipped into the 3D challenge.

Oli Madgett, Co-Founder of We R Interactive said, ‘It was fantastic to film with this incredible talent to create this new content which takes I AM PLAYR to the next level by giving users the unique chance to test their skills against some of the game’s biggest football heroes. And over the coming months I AM PLAYR users will see the players featured in further exciting integrations.”

I AM PLAYR recently hit the 1 million monthly active users milestone, just six months after the game’s official launch.

View the England All Stars challenges trailer here: http://www.youtube.com/watch?v=mcA2Y2wQ0Qo&feature=youtu.be

 

                                                         

 

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