Date: 18.11.2010

Posted by: Spencer Carmichael-Brown

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ITV executive and top advertising, films and games figures take stakes in firm creating games for smartphones and Facebook

ITV's new commercial head, Fru Hazlitt, the advertising veteran Peter Mead and Eric Fellner, the co-chairman of the Four Weddings and a Funeral maker Working Title, have taken stakes in a new venture to create social games for smartphones and websites including Facebook.

The company, called We R Interactive, hopes to follow in the footsteps of hugely successful companies such as Zynga, creator of global online hits such as Farmville, which runs on Facebook.

We R Interactive claims it will develop a much higher-quality gaming experience, bringing together the film and games industries "to develop products the likes of which we have never been seen before".

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Entertaining Social Gaming