Date: 15.04.2013

Posted by: Jocasta Kelsey

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 4th April, 2013, London: Social entertainment company, We R Interactive, has today announced its popular football game, I AM PLAYR, is now available to play on Android.  The free mobile application, already available to download from the Apple App Store, means users can enhance their I AM PLAYR experience anytime and anywhere.

 

I AM PLAYR is the award-winning football game that lets the user play the life of a professional footballer, on and off the pitch.  The full version of the game fuses 3D gaming with premium quality first person video, film production, branded content and interactive story-telling, to create a unique game that brings football fans closer to their passion.  The new mobile version extends the experience by allowing users to boost their in-game performance on the move. 

 

More than 9.3 million users from 226 countries already play I AM PLAYR, which features unique global brand partnerships with the likes of Nike, Red Bull, Alfa Romeo and Gillette.  The Android launch comes as part of an international, cross-platform roll out for I AM PLAYR, which also features top football talent such as Theo Walcott, Steven Gerrard, and Aaron Lennon to create the most realistic experience possible.

 

Since launch, the iOS version of the game has achieved the number 1 spot in the UK for sports games, and charted within the top 20 of all apps for iPhone in the Apple App Store charts[i].

 

Paul Whitehead, Commercial Director at We R Interactive, commented: “I AM PLAYR’s move to mobile presents new opportunities to interact with our global user base and enhance their in-game experience.  The move to Android for I AM PLAYR signifies not only our commitment to bringing fans the best possible gaming experience, but also our dedication to making our products available across all platforms.” 

 

The free mobile app is available to download today on Android, with an updated iOS version now also available from the Apple App Store.

 



[i] Source:  App Annie Highest Ranks 4th April 2013

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