Date: 22.01.2013

Posted by: Kirsty

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We R Interactive is Heading to Midem

We R Interactive is heading to Cannes this week to attend Midem, the yearly event dedicated to the music industry.

Last week the company announced that it’s popular music game, LYROKE, is available to play on mobile and is storming the Apple App store charts globally ranking as the number one iOS music game application in the UK and seven other European markets, and claiming the number two spot in the USA, at launch¹.

LYROKE is a first-of-its kind music game that streams full-length official music videos from some of the world’s biggest artists as an interactive gaming mechanic, challenging the user to guess the lyrics against the clock.

It transforms music consumption by offering music fans a new, interactive experience where they can play along with their favourite artists’ tracks and challenge friends to see who knows their music best. For the music industry, LYROKE also offers a unique commercial opportunity, delivering new incremental revenue.

Through global deals with Universal Music UK, Sony, and EMI Music, LYROKE features chart-topping music videos from global talent such as Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Rey, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland, and more. LYROKE has already driven more than one million music video plays since its launch last year.

Over the Christmas period LYROKE was also the world’s top emerging Facebook game, bringing in more than 40,000 new monthly active users to w/e 28 December 2012².

The LYROKE mobile app comes as part of an international cross-platform roll out for LYROKE.

It is available to play at lyroke.com, apps.facebook.com/lyrokegame and now via the Apple App Store, meaning music fans are able to access the game at anytime, anywhere, via their connected device.

Further mobile platform availability, including an app for Android, and global music industry partnerships will be announced in the near future.

To arrange a meeting at Midem and find out more about LYROKE, please email kareng@werinteractive.com.

¹ Source: App Annie Daily Ranks, 16 January 2013

²Source: Inside Social Games “Lyroke takes top spot among emerging Facebook games”, 28 December 2012

 

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