Date: 05.10.2012

Posted by: Kirsty

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We R Interactive Makes Social Sports Betting Debut with Betfred


I AM PLAYR Users Can Now Place Virtual Bets on Real World Sporting Events

Users of We R Interactive’s social football game I AM PLAYR can now use the cash they earn as footballers to place virtual bets on real world sporting events such as upcoming English Premier League matches through a new Betfred.com sports betting integration which will see live odds fed into the game from the bookmaker. The feature will be available to UK users age 18 and over.

This new feature is an extension of Betfred.com’s branded content partnership with I AM PLAYR which so far has seen Betfred.com’s high profile horse-racing sponsorships such as the Cheltenham Gold Cup featuring in the game. 

I AM PLAYR has grown a large and active social audience who are spending over 50 minutes per day playing the game and who heavily engage, interact and consume with the branded content on the platform.

Oli Madgett, Co-Founder We R Interactive said, “I AM PLAYR mirrors the real world of football on and off the pitch and this new Betfred.com virtual gambling feature further enhances the game for our users whilst driving registrations for Betfred.com. Our portfolio of games focused on sport and music is rapidly becoming a home for innovative brand partnerships and over the coming months we’ll be looking to agree further deals in the space.” 

Betfred.com managing director Chris Sheffield added, “I AM PLAYR is innovative and Betfred.com want to be part of this. The game is all about interaction and the game will raise awareness of Betfred.com while entertaining the players.”

 

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