We R co-founders David Rose and Tom Thirlwall officially announced I AM PLAYR at The Media Festival in Manchester today. The game is the first of its kind; I AM PLAYR lets you experience the life of a footballer, through the eyes of a footballer. Launched in Jan 2011, the game will be playable both on its own dedicated website and across social networks, mixing up first person perspective gameplay, interactive video and storytelling. To view I AM PLAYR press materials, visit http://iamplayr.com. Click I AM PLAYR to view the first official trailer of the ground-breaking game.
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