Date: 24.05.2013

Posted by: Jocasta Kelsey

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19th April 2013: Pioneering social entertainment company, We R Interactive, has today launched a new white paper – The Frontier of Social Entertainment – which offers valuable and actionable insight into how marketers and brand owners can address communication challenges through the creation of innovative social entertainment. 

The paper is a selection of essays and contributions from industry luminaries across film, sport, music, advertising, finance and media, who give their opinions on the key issues facing brands in today’s changing media landscape.  It also demonstrates how We R Interactive is at the forefront of this shift towards social entertainment, and illustrates how it is helping to set the agenda for brands seeking to engage with today’s connected consumer.

The Frontier of Social Entertainment features essays from several high-profile industry personalities, including:-

  • Elio Leoni Sceti, Chairman, LSG Holdings and Chairman, Zeebox; former CEO, EMI Records 

“The Role of the Second Screen in Social Entertainment”

  • Christian Purslow, Owner and non-executive Chairman, World of Golf; former Chief Executive,  Liverpool FC

“Digital is driving new business models and new ways to engage sports fans”

  • Geoff Heath, OBE, music and games industry veteran

“New business models for the music industry”

  • Russ Lidstone, CEO, Havas Worldwide

“The new rules of consumer engagement and what it means for brands” 

  • Richard Welsh, Creative Director, Bigballs Films

“Keeping brilliant storytelling at the heart of digital” 

The paper also includes an overview and introduction from We R Interactive Chairman, Richard Dale

Speaking at VANILLA, where We R Interactive brought together more than 60 industry executives for a series of panel debates last night, David Rose, CEO of We R Interactive, commented: 

“Social entertainment probably isn’t a term many people are familiar with, but it’s a rapidly developing industry driven by new technologies that are changing the way people interact with branded content.  We R Interactive is at the heart of this and we’ve put together this whitepaper to help the brands we work with better understand the opportunities available to them in this exciting new space.”

Last night’s exclusive event featured senior executives from global brands, platforms, music labels and media owners, who discussed the key issues and trends in social entertainment.    Through two panel discussions, moderated by acclaimed media commentator and journalist Kate Bulkley, We R Interactive led a discussion on how brands can utilise social entertainment to create long term consumer engagement.  

Speakers on the evening included -; Richard Larcombe, Director of Advertising and Sponsorship, Virgin Media; Fru Hazlitt, Managing Director, Commercial Online and Interactive, ITV; Derek Scobie, Head of YouTube Propositions; Piers North, Strategy Director, Yahoo!; Tom Chapman, Head of Innovation Lawton Communications Group & Business Development Director Headstream; and Tom Thirwall, CEO of Bigballs Films.  

To receive a copy of The Frontier of Social Entertainment, or for more information, visit the We R Interactive website, or contact Jocasta Kelsey, Head of Marketing at We R Interactive on  

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