Date: 23.01.2013

Posted by: Kirsty

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Jocasta Kelsey joins social entertainment company as Head of Marketing.

We R Interactive has added new global marketing talent to its team, with the appointment of Jocasta Kelsey as Head of Marketing.  She will report to Global Commercial Director, Paul Whitehead.

Kelsey will be responsible for growing We R Interactive’s portfolio of brands globally, which currently includes the multi award-winning I AM PLAYR, the first football game that lets the user play the life of a professional footballer, both on and off the pitch; and LYROKE, a first-of-its kind music game that combines the streaming of full length official music videos from some of the world’s biggest artists with social and interactive gaming mechanics.

She is charged with developing We R Interactive’s multi-platform brand strategy, bringing new brands to market, driving user acquisition and retention and leveraging the company’s rich user data to inform product development and marketing strategy.

Paul Whitehead, Global Commercial Director, We R Interactive commented, “In just two years We R Interactive has brought four products to market, and Jocasta will bring an incredible wealth of experience that will help us further grow our global brand portfolio.  I AM PLAYR currently has more than seven million users in 226 countries and LYROKE, which is now available to play on mobile as well as online, has already stormed the App Store music game charts, reaching number 1 in the UK and number 2 in the USA. Our plan is to continue to grow the global user base across our game portfolio and I look forward to working with Jocasta to help us achieve this.”  

Kelsey brings fifteen years of international, multi-channel brand marketing and gaming expertise to We R Interactive. Previously she ran her own specialist marketing consultancy and prior to that spent eight years at Carte Blanche Greetings Ltd where she established and led the global marketing function. The early part of her career was spent at Dyson Ltd, where she set-up and launched Dyson into a market leading position in the USA.

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