We R Interactive Launches Location Based Online Football Game Own the Zone

We R Interactive has launched ‘Own the Zone’, a location based online football game.

https://apps.facebook.com/ownthezone/

‘Own the Zone’ tests the players knowledge of the beautiful game by letting them bet against their friends on where events occur on the pitch in Euro 2012 fixtures. If the events happen the user wins chips with prizes being offered for use in We R Interactives’ social football game, I AM PLAYR.

‘Own the Zone’ runs on Facebook and comes into its own as a second screen application – both increasing the engagement of following a match, as well as opening up a new more positional view of the game.

Neil Donnell, Executive Producer of Own the Zone commented, “Own the Zone is like roulette for football.  Switched on fans should enjoy waging their knowledge against their mates, and launching now allows us to tap into the football fever surrounding the Euros.